Morrisville State College - Fall 2009

Morrisville Campus Course Sections (as of April 22, 2009)

View a Printable Version of This Page
BSAD 112 - Marketing
This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester