Morrisville State College - Fall 2018

Morrisville Campus Course Sections (as of June 19, 2018)

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BSAD 209 - Salesmanship
Principles and techniques of personal selling and sales management are topics covered in this course. Concepts include background information a salesperson needs and analysis of the selling process. Sales planning and controlling, selection and training of salespeople, advertising, sales promotion and persuasive communication are part of the course. Software applications used to manage sales information and PowerPoint presentations are included in this course. 3 credits (3 lecture hours)