This course examines advertising with a focus on managerial activities and decision-making in the advertising process. Topics include selection of target markets, establishment of communications objectives, selection of and working relationships with advertising agencies, creative strategy and execution, media selection, appropriations and budgets, and program evaluation procedures. The course will also cover ethical approaches to advertising and other promotional activities.
Prerequisites: BSAD 325, junior level standing or permission of instructor
3 credits (3 lecture hours), fall semester