Horticulture Business Development is the capstone course of the Horticultural Business Management BT curriculum. This course is designed to combine horticultural and business knowledge that has been presented during the previous three years. Special emphasis will be placed on the link between product development, branding, and sales. Current green industry trends will be closely examined with case studies and profiles of successful horticulture entrepreneurs .
Prerequisite: Senior status or permission of instructor
3 credits (3 lecture hours per week), spring semester