This course is designed to identify the components of successful entertainment venues. Special focus on strategic planning, budgeting, special considerations/requirements, legal issues, contracts, and public relations as they relate to leveraging the department. Students will integrate hospitality skills and knowledge to formulate an executive philosophy applicable to entertainment management. The class will implement a case study approach to enhance critical thinking and presentation skills.
Prerequisite: RRMT 320 or permission of instructor
3 credits (3 hours per week, lecture), fall semester