Online Course Description

Summer Courses / May-August, 2014

BSAD 325: Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation.

Credits: 3
Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor.
Instructor: Johnson
CRN: 30637
Run Time: June 2 - July 25

Required Books:
To view your required books, navigate to the Campus Store. Once there, select your area(s) of study and click continue. Then select the courses you're taking and click continue once more.