Online Course Description

Summer Courses / May-August, 2014

BSAD 327: Advertising Management

This course examines advertising with a focus on managerial activities and decision-making in the advertising process. Topics include selection of target markets, establishment of communications objectives, selection of and working relationships with advertising agencies, creative strategy and execution, media selection, appropriations and budgets, and program evaluation procedures. The course will also cover ethical approaches to advertising and other promotional activities.

Credits: 3
Prerequisites: BSAD 325, junior level standing or permission of instructor
Instructor: Pilewski
CRN: 30664
Run Time: June 30 - August 8

Required Books:
To view your required books, navigate to the Campus Store. Once there, select your area(s) of study and click continue. Then select the courses you're taking and click continue once more.