Online Course Description

BSAD 419: Global Marketing

This course will examine culture and international trade reflecting on the impact of the marketing mix. Students will examine and assess different cultures as well as the political and legal environment of different countries. During the course, the examination of global marketing opportunities and strategies to exploit those opportunities will take place. A review of product and service marketing in an international setting will be emphasized during the course.

Credits: 3
Prerequisites: BSAD 325
Instructor: Johnson
CRN: 30660
Run Time: June 2 - July 25

Required Books:
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