Goal 2: Maximize Institutional EFFECTIVENESS
Task Notes
2.1 Strategically Manage Institutional Enrollment:
- 2.1.1 Increase enrollment
- 2.1.2 Increase number of transfers into baccalaureate programs
- 2.1.2.1 Establish comprehensive list of articulation agreements
- 2.1.2.1.1 Process for external transfer students
- 2.1.2.1.2 Offer bachelor programs at SUNY Community Colleges
- 2.1.2.1.3 Host meetings with community colleges to focus on transfer issues
- 2.1.2.2.1 Establish process for internal transfers
- 2.1.2.2 Promote growth of internal baccalaureate degree transfers
- 2.1.2.3 Expand course offerings outside traditional semester timeframe
- 2.1.2.3.1 Increase summer offerings and enrollment
- 2.1.2.3.2 Increase winter offerings and enrollment
- 2.1.2.3.3 Increase online offerings and enrollment
- 2.1.3 Integrate parents into enrollment process
- 2.1.4 Increase quality of admitted students
- 2.1.4.1 Require the SAT or ACT
- 2.1.4.2 Increase admission standards
- 2.1.5 Improve retention rates
- 2.1.6 Improve student graduation rates
- 2.1.7 Identify/evaluate underperforming programs
- 2.1.8 Increase HS concurrent enrollment
2.2 Enhance and Develop Human Resources:
- 2.2.1 Expand fiscal support for professional development opportunities for faculty and staff by 30% (eliminated)
- 2.2.2 Explore employee recognition alternatives
- 2.2.3 Refine and develop strategies that will increase the diversity of our faculty and staff in all areas by 20%
- 2.2.4 Create an employee exit interview
- 2.2.5 Develop online training for faculty and staff
- 2.2.6 Complete a campus study of perceived workload inequities
- 2.2.7 Establish faculty and staff salary parity with SUNY Comprehensive Collegees
- 2.2.8 Increase percent of faclty with terminal degrees
- 2.2.8.1 Secure on-site offering of doctoral level programming (eliminated)
- 2.2.8.2 Annually increase the % of new faculty hires with terminal degrees (eliminated)
2.3 Expand and Integrate Assessment and Evaluation Efforts:
- 2.3.1 Continuously improve academic programs
- 2.3.1.1 Provide indicators of academic success
- 2.3.1.2 Establish student learning outcomes
- 2.3.1.3 Implement prodecures, criteria and methods used to assess students
- 2.3.1.4 Conduct external review of each academic program every 5 years
- 2.3.1.5 Conduct general education assessment annually
- 2.3.1.6 Prioritize and implement changes to courses and programs
- 2.3.2 Develop and administer a student opinion survey annually
- 2.3.2.1 Integrate the college student opinion survey with a nationally normed survey
- 2.3.3 Administer the NSSE
- 2.3.3.1 Effectively Use NSSE data
- 2.3.4 Develop set of student definitions for reporting purposes
- 2.3.5 Develop a series of quantitative quality indicators to measure progress
- 2.3.6 Establish Associate Provost position to oversee institutional assessment
- 2.3.6.1 Establish an institutional assessment committee
- 2.3.6.2 Establish a statement of purpose
- 2.3.6.3 Begin campus-wide process of creating goals
- 2.3.6.4 Individual units submit goals and assessment plans
- 2.3.6.5 Committee reviews/approvesl goals and plans
- 2.3.6.6 Implement plans across campus and begin data collection
- 2.3.7 Establish an additional institutional research position
- 2.3.7.1 Create internal institutional profile or fact book
- 2.3.7.2 Create external institutional profile for marketing
- 2.3.7.3 Investigate best practices
2.4 Advance the College Image:
- 2.4.1 Evaluate the college's position in the market
- 2.4.1.1 Identify perceived strenghts and weaknesses by target audiences
- 2.4.1.2 Identify Baseline performance of marketing initatives
- 2.4.1.3 Create benchmarks to measure performance and success of marketing initatives
- 2.4.2 Develop and implement a comprehensive marketing plan which addresses all target audiences
- 2.4.2.1 Develop and implement a college wide plan
- 2.4.2.2 Develop and implement a program-specific plan for each academic program
- 2.4.3 Develop annual advertising campaign & evaluate effectiveness based on benchmarks
- 2.4.4 Generate a minimum of two positive news stories each month which will advance the college's image
- 2.4.5 Create a faculty/staff marketing advisor committee to engage faclty and staff in the marketing process
- 2.4.6 Expand use of electronic media in marketing efforts
- 2.4.6.1 Post short video clips of news and/or program events on Web and YouTube
- 2.4.6.2 Develop podcasts and post on Web and appropriate online sites
- 2.4.6.2.1 How to podcasts: financial aid, admissions
- 2.4.6.2.2 Informational podcasts: lectures, speakers
- 2.4.7 Develop and manage blogs
- 2.4.7.2 Develop faculty blogs in strategic areas
- 2.4.7.3 Develop a "College News" blog to address happenings/news/noteworthy events
- 2.4.8 Evaluate and take action to improve internal communications
