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School of Agriculture and Natural Resources

Dean: Christopher L. Nyberg
Phone: (315) 684-6083

Agricultural Business Development B.B.A.

Course Description

International Ag Marketing

The globalization of markets for food and agricultural products makes it essential to understand how international food and agricultural markets function and how they influence the options and choices of food and agribusiness firms. This course examines emerging globalization issues, the global food and agribusiness environment, potential markets, global agribusiness strategy, and global agribusiness operations. The course will also examine the impact of our changing social demographics on domestic product sales. Students will be required to prepare and present an analysis of barriers to international trade and opportunities for emerging national and international markets, as well as develop an international marketing plan for a product of their choice. Prerequisites: AGBS 100 3 credits (3 lecture hours), spring semester