Course Description

Retailing Agriculture Products

This course provides students with a comprehensive view of retailing and direct marketing of agriculture products. Students will study and analyze current multi-channel retail strategies among box stores, roadside/farms stands, farmer’s markets, grocery stores and e commerce activities. Students will be required to research and track the life of a value added product from the farm to the table, prepare and present a plan to market a value added agriculture product to a box store of their choice, as well as obtain experience working in a retail setting. Prerequisites: AGBS 240 3 credits (3 lecture hours), spring semester

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Admissions Requirements

Transfer: Minimum GPA of 2.5 from transfer college, having had adequate high school mathematics preparation, and basic computer literacy.

While not required, students with a background in agriculture or business may be more successful as the program includes a strong agriculture- and business-based curriculum.