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What advice would you give other students?

“Take advantage of all opportunities set before you at MSC. Get involved and go outside of your comfort zone. Learn from all you do here in your successes and in your failures as well.”

School of Agriculture and Natural Resources

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Agricultural Business Development B.B.A.

Course Description

Retailing Agriculture Products

This course provides students with a comprehensive view of retailing and direct marketing of agriculture products. Students will study and analyze current multi-channel retail strategies among box stores, roadside/farms stands, farmer’s markets, grocery stores and e commerce activities. Students will be required to research and track the life of a value added product from the farm to the table, prepare and present a plan to market a value added agriculture product to a box store of their choice, as well as obtain experience working in a retail setting. Prerequisites: AGBS 240 3 credits (3 lecture hours), spring semester