Contact Admissions

Phone: (315) 684-6046
Fax: (315) 684-6427
Email: admissions@morrisville.edu
Whipple Administration Building
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"Professors, administration, staff and classmates at Morrisville taught me...It's not what you are doing, it's what you are getting done that has the greatest impact!  I'm grateful for that...Go Mustangs!"

Newton Paul '94
Co-Founder/President of Latin Heritage Cards

Business Administration A.A.S.

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester

More Information

Contact

Judith A. Sullivan
Department Chair
(315) 684-6230
sullivja@morrisville.edu
Charlton Hall, Room 124

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