Request Information


"Professors, administration, staff and classmates at Morrisville taught me...It's not what you are doing, it's what you are getting done that has the greatest impact!  I'm grateful for that...Go Mustangs!"

Newton Paul '94
Co-Founder/President of Latin Heritage Cards

Business Administration A.A.S.

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083

Course Description


This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester

More Information


Thomas A. Pilewski
(315) 684-6233
Charlton Hall, Room 103 A

Request Information
Apply Now!