Business Administration A.A.S.
Course DescriptionPromotion Management
Principles, concepts and techniques of personal selling, advertising, sales promotion, publicity, and public relations are covered in the course. The course develops the nature and role of promotion, marketing and management of the promotion program. The practice of promotion in a changing environment is an important aspect of this course. Prerequisite: BSAD 100 or BSAD 112 or permission of instructor 3 credits (3 lecture hours), fall or spring semester