Contact Admissions

Phone: (315) 684-6046
Fax: (315) 684-6427
Email: admissions@morrisville.edu
Whipple Administration Building
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"Professors, administration, staff and classmates at Morrisville taught me...It's not what you are doing, it's what you are getting done that has the greatest impact!  I'm grateful for that...Go Mustangs!"

Newton Paul '94
Co-Founder/President of Latin Heritage Cards

Business Administration A.A.S.

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Course Description

Promotion Management

Principles, concepts and techniques of personal selling, advertising, sales promotion, publicity, and public relations are covered in the course. The course develops the nature and role of promotion, marketing and management of the promotion program. The practice of promotion in a changing environment is an important aspect of this course. Prerequisite: BSAD 100 or BSAD 112 or permission of instructor 3 credits (3 lecture hours), fall or spring semester

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