Contact Admissions

Phone: (315) 684-6046
Fax: (315) 684-6427
Email: admissions@morrisville.edu
Whipple Administration Building
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"I credit Morrisville's internship opportunities that landed me five job offers when I graduated. Internships are a very beneficial part of your education and a stepping stone for anything you want to do."
Kimani Smith
Sales Agent, Pyramid Brokerage Co.
Entrepreneurship and Small Business Managment BA
Morrisville State College Class of 2010

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Entrepreneurship and Small Business Management B.B.A.

Course Description

Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

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Admissions Requirements

An associate degree or 60 hours of lower-division course work (from an accredited college or university) with a minimum GPA of 2.3.

Students must have completed Math 102 - Intermediate Algebra with Trigonometry with a minimum grade of C or better or the equivalent prior to enrolling in this program.