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"I found my home at Morrisville State College after transferring from FIT. I chose Morrisville's entrepreneurship and small business management program because it was very business-focused and hands-on."
Kathryn Hunt '12

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Entrepreneurship and Small Business Management B.B.A.

Course Description

Marketing Management

The objectives of this course are to expose students to the problems commonly faced by marketing managers, and to develop skills to analyze marketing problems as well as developing and implementing solutions to these problems. Case studies are utilized extensively. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

Admissions Requirements

An associate degree or 60 hours of lower-division course work (from an accredited college or university) with a minimum GPA of 2.3.

Students must have completed Math 102 - Intermediate Algebra with Trigonometry with a minimum grade of C or better or the equivalent prior to enrolling in this program.