Contact Admissions

Phone: (315) 684-6046
Fax: (315) 684-6427
Email: admissions@morrisville.edu
Whipple Administration Building
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"I found my home at Morrisville State College after transferring from FIT. I chose Morrisville's entrepreneurship and small business management program because it was very business-focused and hands-on."
Kathryn Hunt '12

School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Entrepreneurship and Small Business Management B.B.A.

Course Description

Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

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Admissions Requirements

An associate degree or 60 hours of lower-division course work (from an accredited college or university) with a minimum GPA of 2.3.

Students must have completed Math 102 - Intermediate Algebra with Trigonometry with a minimum grade of C or better or the equivalent prior to enrolling in this program.