"I found my home at Morrisville State College after transferring from FIT. I chose Morrisville's entrepreneurship and small business management program because it was very business-focused and hands-on."
Entrepreneurship and Small Business Management B.B.A.
Course DescriptionMarketing Management
The objectives of this course are to expose students to the problems commonly faced by marketing managers, and to develop skills to analyze marketing problems as well as developing and implementing solutions to these problems. Case studies are utilized extensively. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters