“I chose Morrisville because it was exactly what I was looking for. As soon as I stepped on campus it felt right to me. The Horticulture program and facilities really got my attention and I enjoy the small town feel of Morrisville. The students have a real relationship with their professors and I really feel at home here.”
Horticulture Business Management B.Tech.
This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester