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Why Morrisville?

“I chose Morrisville because it was exactly what I was looking for. As soon as I stepped on campus it felt right to me. The Horticulture program and facilities really got my attention and I enjoy the small town feel of Morrisville. The students have a real relationship with their professors and I really feel at home here.”


Alison Falkenburgh '12
Major:
 Horticulture Business Management

School of Agriculture and Natural Resources

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Horticulture Business Management B.Tech.

Course Description

Marketing Management

The objectives of this course are to expose students to the problems commonly faced by marketing managers, and to develop skills to analyze marketing problems as well as developing and implementing solutions to these problems. Case studies are utilized extensively. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters