
What "fun fact" can you tell us about Morrisville that is not well known?
"Morrisville recently created their own brand called 'Morrisville Fresh'. Morrisville Fresh was created by the Agriculture Business program. They create, market, and sell products that are locally grown and processed. Some products include Slather Sauce, Apple Splashers, Maple Madness, and Pina Salsa. Morrisville Fresh also sells hydroponically grown butter crisp lettuce and fresh cheese curds. The Agriculture Business students take pride in the production of local foods that they help create."
Horticulture Business Management B.Tech.
Course Description
Analytic MarketingThis course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters
