Course Description

Guerilla Tactics Bus Mkt

This course will provide the student with the marketing fundamentals necessary in the startup, development, and operation of a small business. Students will develop successful marketing strategies with limited or nonexistent budgets. Guerilla Marketing tactics and innovation are emphasized. Prerequisites: ENTR 317 and BSAD 325. 3 credits (3 lecture hours, 1 laboratory hour), fall semester

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Contact

Sharon Y. Boyce
(315) 684-6608
boycesy@morrisville.edu
Charlton Hall, Room 103B

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Admissions Requirements

A.A.S. or A.S. or 60 hours of lower division course work (from an accredited college or university) with a minimum GPA of 2.3. Completion of Math 102 - Intermediate Algebra with Trigonometry (C or better required) or equivalent prior to enrollment into the program.

Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. SAT or ACT exams are recommended, and an on–campus interview is encouraged.