Why did you choose to attend Morrisville?
“I visited Morrisville to look at their restaurant management program. I really liked the facilities, the Copper Turret and I liked the professors. Plus I had the chance to play softball, it was a double win.”
Technology Management: Resort & Recreation Services B.B.A.
This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester