Contact Admissions

Phone: (315) 684-6046
Fax: (315) 684-6427
Email: admissions@morrisville.edu
Whipple Administration Building
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School of Agriculture, Sustainability, Business and Entrepreneurship

Dean: Christopher L. Nyberg
Phone: (315) 684-6083
Email: nybergcl@morrisville.edu

Technology Management: Resort & Recreation Services B.B.A.

Course Description

Assessment Customer Satisfacti

This course will identify and utilize the various assessment issues related to evaluation and the development of instruments and methodologies. The focus will be placed on how these assessment methods can be implemented to measure customer satisfaction. Guidelines for the development of instruments and processes will be discussed with an emphasis on reliability and validity issues. Focus groups, their uses, makeup and procedures for effective use will be discussed. Company models will be used to implement and demonstrate the student’s understanding of the subject material. The relationship between assessment and continuous quality improvement will be emphasized. Prerequisite: BSAD 221 3 credits, (3 lecture hours), spring semester

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Admissions Requirements

A high school average of 80 or greater, 3 units of Regents math or equivalent and minimum SAT scores of 500 in math and 450 in verbal. Transfer students must have a GPA of 2.75, 3 units of Regents math or college math equivalents, and a basic literacy with computers.

Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. SAT or ACT exams are recommended, and an on–campus interview is encouraged.