Course Description


This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester

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Thomas A. Pilewski
(315) 684-6233
Charlton Hall, Room 103 A

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