Course Description

Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

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Contact

Linda F.. Turner
Program Advisor, Bachelor of Business Administration
(315) 684-6080
turnerlf@morrisville.edu
Charlton Hall, Room 128

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Admissions Requirements

First-year students
Minimum SAT scores of 550 math and 450 verbal.

Transfer Students Required
Transcripts to show successful completion of an A.A.S. or A.S. degree or 60 hours of lower division course work (from an accredited college or university) with a minimum GPA of 2.5. 
Completion of MATH 103 – College Algebra (C or better required) or equivalent prior to enrollment in the program.