Request Information

Photo

What advice would you give current students?

“I know it sounds cliché, but no matter how hard things may seem at the moment, you should always know that there is someone out there who has it worse than you do and that should be your motivation while trying to achieve your goals. There will be obstacles. There will be hardship, but when those times come around, focus on where you want to be in life and make that your motivation to continue working hard. Also be versatile and be teachable.”
Meet Ahmed
Operations Manager, SUNY Upstate Medical University
Major: Business Administration BBA

School of Business and Hospitality

Dean: Jeannette H. Evans
Phone: (315) 684-6067
Email: evansjh@morrisville.edu

Business Administration B.B.A.

Course Description

Marketing Management

The objectives of this course are to expose students to the problems commonly faced by marketing managers, and to develop skills to analyze marketing problems as well as developing and implementing solutions to these problems. Case studies are utilized extensively. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters