What advice would you give current students?
“I know it sounds cliché, but no matter how hard things may seem at the moment, you should always know that there is someone out there who has it worse than you do and that should be your motivation while trying to achieve your goals. There will be obstacles. There will be hardship, but when those times come around, focus on where you want to be in life and make that your motivation to continue working hard. Also be versatile and be teachable.”
Business Administration B.B.A.
Course DescriptionAnalytic Marketing
This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters