Information Technology Management B.B.A.

Course Description

Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

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Contact

Richard P. Marcoux
(315) 684-6788
marcourp@morrisville.edu
Charlton Hall, Room 137

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Admissions Requirements

New students: SAT: Math 500, Verbal 450.

Transfers: 3 units of Regents math (or equivalent college math), demonstration of basic computer literacy, GPA of 2.5 or better.

Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. SAT or ACT exams are recommended, and an on–campus interview is encouraged.