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Entrepreneurship and Small Business Management B.B.A.
Course DescriptionEnabling Tech for E-Commerce
This course provides instruction on how Internet technologies provide an information-sharing architecture for electronic commerce (EC). Focusing on the architectural level, this course provides students with an understanding of how technologies enable business processes rather than how the technologies work. Strategy and management issues are examined in the context of important EC market segments. Case studies illustrate the skills students need to become managers of EC. An examination of commercial software package demonstrates how a team of managers, technologists, designers and others is required for commercial implementation of an EC strategy. Prerequisite: BSAD 116 and at least second-year status, or permission of the instructor. 3 credits (2 lecture hours, 2 laboratory hours), alternating spring semester (odd years)