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Entrepreneurship and Small Business Management B.B.A.
Course DescriptionGuerilla Mktg Tactics Sm Bus
This course will provide the student with the marketing fundamentals necessary in the startup, development, and operation of a small business. Students will develop successful marketing strategies with limited or nonexistent budgets. Guerilla Marketing tactics and innovation are emphasized. Prerequisites: ENTR 317 and BSAD 325. 3 credits (3 lecture hours, 1 laboratory hour), fall semester