Entrepreneurship & Small Business Management :: Course Details


BSAD 325 - Analytic Marketing
This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Through the use of computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 and either CITA 125 or CITA 130, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters