Entrepreneurship & Small Business Management :: Course Details


ENTR 327 - Guerilla Tactics Bus Mkt
This course will provide the student with the marketing fundamentals necessary in the startup, development, and operation of a small business. Students will develop successful marketing strategies with limited or non existent budgets. Guerilla Marketing tactics and innovation are emphasized. Prerequisites: Admission into the BBA Entrepreneurship and Small Business Management program, ENTR 317 The Entrepreneurial Process, and BSAD 325 Marketing Management. 3 credits (3 lecture hours, 1 laboratory hour), fall semester