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"I found my home at Morrisville State College after transferring from FIT. I chose Morrisville's entrepreneurship and small business management program because it was very business-focused and hands-on."
Kathryn Hunt '12

School of Business and Hospitality

Dean: Alfred P. Muss
Phone: (315) 684-6923

Entrepreneurship and Small Business Management B.B.A.

Detailed Program Overview

Detailed Program Overview

Morrisville State College's BBA in Entrepreneurship and Small Business Management is designed to provide its graduates with an initial business plan and an entrepreneurial toolbox that will point them in the direction of self-employment. Planned as an upper-division program (2 + 2), it is geared primarily for the two-year graduate who has a desire to use the technical skills developed in their associate degree program toward the opening of their own business. Most students entering the program will have a chosen field of endeavor or undertaking already in mind. This program is also suitable for students who wish to develop an entrepreneurial mindset that will be favorably received in any business organization.

The program utilizes a business plan model in conjunction with the concept of an "entrepreneur's toolbox", with most of the courses oriented to the various sections of a business plan. Starting with an introduction to entrepreneurship (ENTR 317), each subsequent course is designed as a tool that can go into the student's entrepreneurial toolbox for use in the creation of a business plan and subsequent business. These courses include: innovation/new product development, marketing, finance, value chain management, entrepreneurial legal issues, and human resources. The development of these skills culminates in writing a business plan(s) (ENTR 417) and using the entrepreneurial toolbox in a field study (ENTR 475). Additional courses have been included that fulfill the particular needs of students in the program. See attached course sequence and course summaries.

Since all of our students will have at least 60 hours of college course work, the first semester has been designed with some flexibility. All students will be required to complete the SUNY General Education requirements and all students will be required to take four business basic courses (Accounting, Economics, Organization and Management, and Business Statistics). Some students may already have taken some (or all) of the business basics courses while others may have completed all or most of the gen-ed requirements . With this in mind, the curriculum has been designed so a student may be expected to take 18 hours in each of the first two semesters of the program to complete these program requirements. If a student has already taken some of the required business basics courses, third semester courses will be moved forward or other directed electives will be recommended.


1st Semester (Junior Year) (15 - 18 hours)

ENTR 317 - The Entrepreneurial Process (3hrs) - Threshold Entrepreneurship Course
The course will focus on the issues involved in the theory, process, and practice of entrepreneurship. It is offered as the introductory course for the BBA in Entrepreneurship. Subject areas covered include (but are not limited to) the current entrepreneurial environment, the individual as an entrepreneur, entrepreneurial planning, and creating and managing the venture.

BSAD 116 - Business Organization and Management (3hrs) - Business Basics
Introduction to concepts of management, development of management thought, and management environments. Special emphasis on the functions of managers including planning and decision making, organizing and staffing, leading, motivating, communicating, and controlling. Review of social responsibility, management ethics, and workplace diversity.

SOCS 121 (or 120) - Micro or Macro Economics (Micro Preferred) (3hrs) - Business Basic
Basic micro-economics related to the development of today's American economic system. Principles of production, operation of the price system, the competitive market model, oligopoly, monopoly and the role of government, allocation of economic resources, income distribution, role of the U.S. in the international economy.

ACCT 100 (or 101) - Accounting Information and Management Decisions (101-Principles of Accounting I) (3hrs) - Business Basic
Accounting approach to measuring and reporting upon the economic activity, resources, and obligations of a business is studied. Also discussed is the accounting approach to the application of accounting information to performance evaluation and the decision making process. Basic accounting processes, evaluation of financial position earnings, measurement in retailing and manufacturing, basic cost accounting and budgeting are discussed.

BSAD 221 - Statistics (3hrs) - Business Basic
Principles and methods of the theory and methodology of elementary statistics with the development of an understanding of the role of statistics in business and practical affairs. Emphasis on the use of statistical methods as an analytical tool. Sources of basic data, tabular and graphic presentation, frequency distributions, averages, measures of dispersion, sampling methods, quality control, probability, regression and correlation, and hypothesis testing. Focus is on computerized calculations using Excel, and case studies. A background in Excel is strongly recommended.

SUNY General Education requirement if needed. (3hrs)

2nd Semester (Junior Year) (15 - 18 hours)

ENTR 335 - Entrepreneurial Finance (3hr) - Entrepreneurial Tool
This course examines the basics of financial analysis, cash flow, credit and lending, the process of financing and financial growth of a new venture. The student will be introduced to obtaining and using various financial resources. The student will also learn how to create value using financing and financial structure as well as how to measure the value of a firm that might be used to purchase the operations. Topics include financial statements, forecasting, banking, venture capital, financial resources, business plan as related to financial information, and management of the financial resources of the firm.

BSAD 325 - Marketing Management (3hrs) - Entrepreneurial Tool
This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Through the use of computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation.

ENTR 338 - Legal Issues for Entrepreneurs (3hrs) - Entrepreneurial Tool
This course focuses on several areas of the law that may affect entrepreneurial success. The course will start with a discussion of contract basics. From there it will cover the legal issues concerning: funding and finance, location issues (zoning, leasing, purchasing), types of business organizations (proprietorships, partnerships, limited liability companies, corporations), franchising, buying a business, product liability, insurance, intellectual property (patents, copyrights, trademarks), taxes, harvesting, and - how, when, and where to get legal help.

ENTR 342 - Innovation and New Venture Creation (3hrs) - Entrepreneurial Tool
This course examines product and venture creation for the entrepreneur. The student will also learn about innovation that would lead toward the creation of ideas for future ventures or businesses. The student will learn how to identify new opportunities and screen those opportunities for success versus failure. The student will also learn how to build a model for a future business and handle rapid growth of a business. The course will also look at the feasibility of the ideas generated by students in order for the student to identify possible future businesses.

ENTR 352 - Entrepreneurial Value Chain Management (3hrs) - Entrepreneurial Tool
This course examines the management and optimization of various operations of a business. The student will learn how to handle vendors and purchasing, managing quality projects, along with logistics and inventory. The student will understand the various aspects of the supply chain in order to reduce the obstacles and maximize the efficiency and effectiveness of the operations of a new venture. The student will learn how to identify and assess risk concerning the business and learn how to manage the resources of the business so that the business is efficient and effective.

SUNY General Education Requirement if needed (3hrs)

3rd Semester (Senior Year) (16 hours)
ENTR 417 - Creating the Business Venture (Putting it all Together) (3hrs) - Capstone
This course will require the student to use all of the entrepreneurial tools and business skills acquired in the Entrepreneurship Program. It will cover the sections of a business plan in detail including; Executive Summary, Mission Statement/Business Description, Business Environment, Marketing Plan, Operations Plan, Management Team, Financial Plan, Legal/Insurance Section, Critical Risks, Assumptions/Conclusions, and Harvest Strategy. Each student will be required to research and complete two full and detailed business plans.

BSAD 310 - Human Resources Management (3hrs) - Entrepreneurial tool
A course designed to analyze the problems, strategies and procedures in managing and assessing human resources in contemporary organizations. Special attention is given to problems in assessing abilities and performance, effective recruitment, selection and training, motivational strategies and developing the organization's human resources. Special emphasis is placed on such topics as equal employment opportunity, ethics, organizational development/teamwork, and total quality management.

ENTR 327 - Guerilla Tactics for Small Business Marketing (3hrs) - Entrepreneurial tool
This course will provide the student with marketing fundamentals necessary for the operation of a small business. It is intended for students interested in entrepreneurship and covers such topics as: consumer behavior, pricing, product positioning, segmentation, targeting, and customer relationship management. Avoiding common pitfalls will also be discussed. Students will develop successful marketing strategies with limited or non-existent budgets. Guerilla marketing tactics will be emphasized as well as development of innovative strategies. Promotion materials developed in the course will be the property of the student.

BSAD 300 - Management Communications (3hrs) - Entrepreneurial tool
This course is designed to provide students with the range of communication issues a manager will face in the future. Enduring issues on how to write and speak effectively and devise a successful communications strategy as well as how to make the best use of telecommunications technology will be explored. Through lecture and application, the student will study such areas as handling feedback, managing meetings, communicating change, communicating with diverse populations and external audiences.

CITA 335 - Enabling Technologies for Electronic Commerce (3hrs) - Entrepreneurial tool
This course provides instruction on how Internet technologies provide an information-sharing architecture for electronic commerce (EC). Focusing on the architectural level, this course provides students with an understanding of how technologies enable business processes rather than how the technologies work. Strategy and management issues are examined in the context of important EC market segments. Case studies illustrate the skills students need to become managers of EC. An examination of commercial software package demonstrates how a team of managers, technologists, designers and others is required for commercial implementation of an EC strategy.

ENTR 474 - Preparation for Field Study (1hr) The student, with the guidance of a faculty member, will develop a program for the field study course, ENTR 475. The student will detail what they will do for the field study, what their goals are for the experience, and what skills and knowledge they anticipate deriving from the field study.

4th Semester (Senior Year) (15 hours)
ENTR 475 - Practicum in Entrepreneurship/Business Consulting (15hrs) - Entrepreneurial Experience
This course serves as the capstone experience in the Bachelor of Business Administration (BBA) in Entrepreneurship and Small Business Management degree program. This course requires students to undergo a practicum in business consulting or in creating their own business. The practicum will require student interns to work directly with successful entrepreneurs in high-growth, innovative companies or to engage in faculty-mentor supervised activities associated with starting their own business. Each intern will be supervised by a member of the faculty and will be required to attend several individual and group on-campus meetings with the faculty member during the internship.

ONLY students of senior status in good standing enrolled in the BBA in Entrepreneurship and Small Business Management degree program are eligible for the practicum. The students must complete at least 480 hours of activities for at least 15 weeks with their host company. Students choosing to create their own businesses must devote a commensurate number of hours towards creation, start-up, and/or management of their own company.