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"After my first semester I joined IFSEA (International Food Service Executives Association.) Through IFSEA I was able to attend their International Conference in Orlando, Florida. I attended several seminars held by IFSEA leaders from around the world and was able to hear their professional advice about the industry. I also received relevant career training. The IFSEA conference allowed me to grow as a young professional and to network to gain professional references in the industry. I am also fortunate to have received several academic scholarships through IFSEA."

School of Business and Hospitality

Dean: Jeannette H. Evans
Phone: (315) 684-6067
Email: evansjh@morrisville.edu

Technology Management: Resort & Recreation Services B.B.A.

Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester