Request Information

Photo

Why Morrisville?

Ever since I first visited the campus, I felt like I belonged. The fact that there was a hospitality program was what first attracted me to Morrisville. After visiting the school, the warm atmosphere and beautiful surroundings made Morrisville my first choice!

School of Business and Hospitality

Dean: Jeannette H. Evans
Phone: (315) 684-6067
Email: evansjh@morrisville.edu

Technology Management: Resort & Recreation Services B.B.A.

Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester