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What advice would you give current students?

"Learn everything and anything you can while in college... College is the second chapter in everyone’s life; make all the memories you can."

School of Business and Hospitality

Dean: Jeannette H. Evans
Phone: (315) 684-6067
Email: evansjh@morrisville.edu

Technology Management: Resort & Recreation Services B.B.A.

Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester