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Why Morrisville?

"I chose Morrisville because my visit to Morrisville during my senior year of high school convinced me that it seemed like the right place for me. My soccer coach managed to get the Morrisville head coach, at the time, to try me out and practice with the team. Not only were the team and the captains so inviting, but walking around campus and seeing such a different environment other than the city life convinced me that a change of scenery was what I needed."

School of Liberal Arts

Dean: Paul F. Griffin
Phone: (315) 684-6081

Journalism & Communication for Online Media B.S.

Course Description

Public Relations Publicity Mgt

This course will cover essentials for public relations practitioners, including a brief theory-based discussion of the origins of P.R. at the turn of the century and its evolution into a leading industry in today’s world. Students will learn first-hand how to identify target audiences and will go through exercises in drafting, producing, and distributing a wide range of P.R. messages to those publics using mass media and emerging communications technologies. Special topics will include crisis public relations, speech writing, and conducting press conferences and other media briefings. This class is open to non-majors with permission from the instructor. 3 credits (3 lecture hours)

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Marti C. Howell-Collins
(315) 684-6167
Hamilton Hall, Room 036

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