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“I could not have asked for a better college to prepare me for the automotive industry. From vehicle diagnostics, to learning how to manage a business within the automotive industry, I feel that I came into the job fully prepared. I am currently in a management program for Enterprise Holdings, where I apply everything I have learned at MSC. I can't thank my professors/mentors enough for their help and influence on my college experience and am proud to say I still keep in touch with them!”

Deivy Martinez 
Class of 2011
Enterprise Rent-A-Car / New Rochelle, NY
Major: Automotive Management B.B.A.

School of Science, Technology and Health Studies

Dean: Joseph H. Bularzik
Phone: (315) 684-6079
Email: bularzjh@morrisville.edu

Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester