“I could not have asked for a better college to prepare me for the automotive industry. From vehicle diagnostics, to learning how to manage a business within the automotive industry, I feel that I came into the job fully prepared. I am currently in a management program for Enterprise Holdings, where I apply everything I have learned at MSC. I can't thank my professors/mentors enough for their help and influence on my college experience and am proud to say I still keep in touch with them!”
Automotive Management B.B.A.
Course DescriptionMarketing Management
The objectives of this course are to expose students to the problems commonly faced by marketing managers, and to develop skills to analyze marketing problems as well as developing and implementing solutions to these problems. Case studies are utilized extensively. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters