Course Description

Marketing

This introductory course provides insight into marketing techniques in a dynamic environment. Emphasis is placed on small business and the focus is directed to both business and non-business situations. Marketing functions such as surveying analysis and interpretation of data are also performed. Packaging and simulations are emphasized. Application of course material is assessed through case studies. Students will demonstrate knowledge of PowerPoint through presentations. 3 credits (3 lecture hours), fall or spring semester

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Admissions Requirements

Students must have a minimum SAT score of 450 verbal and 500 math. Vocational training is not a requirement. Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. Transfer students must have a minimum transfer GPA of at least 2.5.

Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. SAT or ACT exams are recommended, and an on–campus interview is encouraged.