Request Information

Photo

What advice would you give other students?

“Network yourself with faculty and students and take advantage of all of the services that the college has to offer. Always network because you never know when faculty or classmates could help to provide job opportunities. Be sure to utilize college services that are available such as Barbara Roback in Career Services, as she can help you appear more attractive as a job candidate.”

School of Science, Technology and Health Studies

Dean: Joseph H. Bularzik
Phone: (315) 684-6079
Email: bularzjh@morrisville.edu

Information Technology Management B.B.A.

Course Description

Analytic Marketing

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Using computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, ECON 100 or 140, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

More Information

Contact

Richard P. Marcoux
(315) 684-6788
marcourp@morrisville.edu
Charlton Hall, Room 137

Request Information
Apply Now!

Admissions Requirements

New students: SAT: Math 500, Verbal 450.

Transfers: 3 units of Regents math (or equivalent college math), demonstration of basic computer literacy, GPA of 2.5 or better.

Morrisville State College has a rolling admission policy; notification of acceptance begins November 1. SAT or ACT exams are recommended, and an on–campus interview is encouraged.