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Morrisville State College Hosts Seminar to Advance Entrepreneurial Spirit

CSTEP Students Give Presentation, Host Interactive Session on Social Networking
MORRISVILLE, NY—Bob Freunscht focused intently as Morrisville State College automotive technology student Juan Castanos helped him navigate through the various facets of Facebook, a social networking Web site.

Nearby, Eric Rogers was working with Kadiesha Johnson, a business administration major, becoming more familiar with LinkedIn, a business-oriented social networking site.

Freunscht, of the Greater Sullivan Chamber of Commerce, and Rogers, first vice president of the Madison County Chapter of Service Corps Retired Executives (SCORE), were among community members who participated in a one-on-one networking session with Morrisville State College students during a seminar held at the college.

The social networking presentation, given by six Collegiate Science Technology Entry Program (CSTEP) students, introduced participants to various networking sites and relayed the impact they could have on furthering entrepreneurial endeavors, the focus of the SCORE seminar.

“If I am a business man and want to reach the younger generation, I need to be plugged into these sites in order to reach potential customers,” Nick Staffiero, SCORE counselor and vice president of the Syracuse Chamber of Commerce, said.

“I’m fascinated by social networking. It’s a very profound new trend and I can show people how to market their product through it,” Joe Anderson, a SCORE business counselor and owner of Anderson Marketing, said.

“I know social networking is the new way of reaching audiences and I don’t know much about it,” Eric Rogers, first vice president of SCORE, said. “As a SCORE counselor, I would like to take advantage of this learning opportunity and tell more people about it.”

Other presentations included during the seminar were Effective Business Plans, Cash Flow and Financing, Business Models, Guerilla Marketing, Industry Analysis and Marketplace Trends, Business Risk Management, Leadership and Transition.

The SCORE seminar was made possible through an Enitiative eTeam Grant received by Christopher Scalzo, assistant professor of business administration and SCORE, an organization which offers free and confidential business counseling to small businesses.

Through their joint venture, Dr. Scalzo and SCORE are striving to advance entrepreneurial efforts and improve skills of SCORE members while exposing Morrisville State College students to real-world entrepreneurs.

The seminar is just one of the ways the grant money is being utilized to advance entrepreneurship, both on-campus and in the community.

Other efforts include obtaining an entrepreneurial video tool kit and discovering consulting projects for students at Morrisville State College in the bachelor of business administration degree in entrepreneurship and small business management.

Enitiative, funded by a grant from the Ewing Marion Kauffman Foundation, focuses on entrepreneurship in the arts, technology and neighborhoods, with the goal of creating a culture of entrepreneurship to improve the economic climate in Central New York. This program is being brought to life by a coalition of partners including Morrisville State College and Syracuse University.

To learn more about Enitiative, visit www.entrepreneurship.syr.edu.

Morrisville State College integrates entrepreneurial activity into most of its curricula, emphasizing experiential learning in real-world laboratories on campus. The college offers more than 75 bachelor and associate degrees and options, including a bachelor of business administration degree in entrepreneurship and small business management.

Considered to be one of the most technologically advanced colleges in the nation for its ThinkPad University program and wireless technology initiative, the college recently became the first in the nation to comprehensively replace landlines in residence halls with individual cellular phones. Morrisville State College was also chosen as one of the top five colleges in the nation for campus activities by Campus Activities magazine.

The Morrisville State College Norwich Campus offers associate degree programs in accounting, business, computer systems technology, office administration, liberal arts transfer, nursing, early childhood, criminal justice and human services to south central New York residents and employers. Students may also apply coursework to other associate or bachelor degrees at the main campus.




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